Privacy Policy
Last Updated: January 13, 2026
Welcome to utml.it. Your privacy is an absolute priority for us. This Privacy Policy outlines how we collect, use, process, and protect your information when you use our link shortening platform, bio pages, and QR code services.
1. Information We Collect
To provide high-performance service, we collect two main types of data:
- Personal Data: When you register, we request information such as your name, email address, and billing details (when applicable). This data is essential for account management and technical communication.
- Usage and Click Data: When someone clicks a link generated by utml.it, we collect non-identifiable data such as IP address (anonymized), device type, browser, operating system, and approximate geographical location.
- Cookies: We use cookies to keep your session active, remember your preferences, and analyze our website traffic to optimize features.
2. How We Use Your Data
utml.it uses the collected information for legitimate business purposes, including:
- Providing and maintaining the core functionality of the platform;
- Generating detailed analytical reports so you can understand the performance of your links and QR codes;
- Processing payments and preventing fraud for paid accounts;
- Sending important notifications regarding service updates or changes to terms of use;
- Personalizing your user experience by suggesting tools based on your usage profile.
3. Data Sharing and Disclosure
We do not sell your personal data to third parties. Information sharing only occurs in specific situations:
We may share data with trusted service providers (such as payment processors or cloud hosting services) operating under strict confidentiality agreements. Furthermore, if required by law or court order, we may disclose information to comply with legal obligations.
4. Information Security
We implement industry-standard security measures to protect your data against unauthorized access, alteration, or destruction. This includes SSL (HTTPS) encryption for all communications, robust firewalls, and restricted access protocols to our internal servers.
However, please remember that no method of transmission over the Internet is 100% secure. While we strive to use commercially acceptable means, we cannot guarantee absolute security.
5. Your Rights (GDPR/LGPD/CCPA)
We respect your right to control your data. Depending on your location, you have the right to:
- Access and Rectification: Request a copy of the data we hold and correct inaccurate information.
- Deletion (Right to be Forgotten): Request the total deletion of your account and associated data, provided we have no legal obligations to maintain them.
- Portability: Request the transfer of your data to another service provider.
- Withdrawal of Consent: Unsubscribe from marketing communications at any time.
6. Data Retention
We keep your personal data only as long as necessary to fulfill the purposes described in this policy, or as required for fiscal, legal, and accounting purposes. Analytical data from shortened links may be kept in an aggregated and anonymous form for long-term statistical purposes.
7. Changes to This Policy
We reserve the right to update this Privacy Policy periodically. We will notify users of significant changes via the registered email or a prominent notice on our dashboard. We recommend checking this page regularly.
8. Contact Us
If you have questions, concerns, or wish to exercise your privacy rights, please contact our Data Protection Officer through the support form or via email: [email protected].